The manner in which individuals shop and purchase truly has changed which means offline promotion isn’t as powerful as it used to be – instead Digital Marketing is being used widely.

 

Advertising has consistently been tied in with associating with your crowd in the opportune spot and at the correct time. Today, that implies you have to meet them where they are as of now investing energy i.e. in the web. Digital marketing offers a powerful and cost-effective way to promote your business to its target audience. A few digital marketing examples in which we excel includes social media marketing, email marketing, pay-per-click (PPC), search engine optimization (SEO), Keyword Optimization, Google My Business, Bing Places for Business and Website Analysis Report.

Our Digital Marketing Services

Keyword Optimization

Optimization of business related keywords is an important strategy for content marketing that optimizes your website and its relevant webpages to generate organic search results and increase rankings on search engines. A process which is constantly evaluating market trends. New parameters and guidelines are being enforced by search engines to attract and maintain getting target audience on your website. Often known as keyword research involves strategic steps of research, analysis and selection of the best keywords which simply leads to generation of traffic, leads and sales. It requires working on the Title Tag both on and off page, (building internal, inbound, breadcrumb and navigational) links adopting best content strategy with optimized images including keywords for SEO in file name slugs with critical organization of site structure.

PPC / Google Ads

In order to kick start your business, launching of different campaigns etc. PPC key optimization can play a vital role in bringing attention to what you propose to market. But optimized keywords aren’t just for organic search marketing. There’s tremendous value in optimizing your PPC keywords. To be effective with your pay-per-click campaigns, you must speak the searcher’s language. The more keywords you select that your customers are searching for, the more traffic you’ll drive to your website, the more consumers you’ll convert to customers. PPC marketing strategies involve creating keyword list for the right audience in sync with your product or service followed with correct relevancy, we target on matching the offer present in your ad text with your landing pages.

Google Adsense

AdSense is a free, simple way to earn money by placing ads on your website. We guide you and get you up to speed, so you can start earning by showing relevant and engaging ads alongside your online content. You’ve probably seen the ads all over the place, including in Google search results. Basically, Google gets the largest cut and you get a small percentage. AdSense is a program that allows bloggers and website owners to make money by displaying Google ads. The ads are generated from businesses that use Google Ads program (which was earlier known as Google Adwords) that you feed using a special AdSense code onto your blog or website, However to setup Google Ads on your website it needs to meet certain parameters which can be helpful to get increment in income from this source.

Search Engine Optimization

When search engine displays pages upon your searched keyword from billions of websites, the pages does not appear there on a whim OR if your ranking starts dropping, that is generally a sign of SEO services strategies being outdated. Google the predominant search engine frequently changes its search algorithms generally known as web crawlers or search bots to look for and give weight-age to certain types of page content. And if you are not updated with your SEO techniques and strategies i.e. on page and off page SEO you certainly will miss out. But what makes SEO so important? Most clicks are made on the first page of results. In fact, 68 percent of clicks go to the first five results, and only 4 percent of clicks go to the last five results on a page. If you do the math, that only leaves 28 percent of clicks left to be split between the second and third pages of search results.

Social Media Marketing

In this world of internet, everything we need to know is present online. Weather in need to spreading awareness or to communicate with the users’ social media platforms like Facebook, Instagram, Twitter etc. SMM plays a crucial role with activities like posting text, image, videos and other relevant content that can help you achieve the interest and engagement of the target audience for your organization. Like Search engine optimization, Social media optimization plays an important role in the success of a Website. Specially, now social signals impact SEO of your blog, Social media marketing and optimization of your blog or Website has become equally important. Specially for an E-commerce site, Social media optimization is very important, as now people use social recommendation for buying products online. Social media will help you to create a brand of your own.

Website Analytics

Analysing your website and its content altogether is a primary and foremost important step towards promoting your website online on various search engines like Google. A 360 degree review of your website majorly contains examining its meta tags, alt texts, webpage size, image size, position of javascripts & CSS, mobile responsiveness, color coordinations, malware, unwanted scripts, updates and site’s speed score. Having a proper analytics implementation will help you gather important insights about your online visitors that you can use to make smart decisions to improve your website’s performance. We give you results as they are – data you can trust and review yourself at any time. Our team provides ongoing reports with detailed explanations, bringing consistency to your team with transparent campaign performance.

Bing Places

In today’s world, having a web presence for your business is as much of a must-have as being listed in the phone book once was. Many business owners devote part of their operational expenses to maintaining a web site, which not only gives them a platform to publish information about their products and services, but also provides them with a place to send potential customers who may run across their site, whether through organic results, or an ad running on Bing Ads. Whether you have a web site or not, one option that you should consider adding to your marketing mix is Bing Places. Bing Places for Business is a Bing portal that enables local business owners add a listing for their business on Bing. Bing Places for Business can help local, small and chain businesses by: Showing the business listing in local search results, making it more visible to online customers. The best user experience for agencies and multi-location businesses, the app is organized, clean and un-cluttered, and responds quickly during on-the-go edits.

Google My Business

Google My Business is an easy and cost-effective way to make your business more discoverable both online and in real life. For those of you who’ve never heard of Google My Business (GMB for short), it’s a free easy-to-use tool that allows businesses with physical retail locations to manage how they appear on Google Search and Maps. It can vastly improve your search visibility in Google. Not to mention, when prospective customers are looking for local businesses, they are generally ready to make a purchase (or at the very least are highly interested in making a purchase). GMB allows businesses to add useful information like their name, what they do, their location, phone number, website, hours of operation and pictures. GMB also makes it ultra-easy for customers to leave reviews and for businesses to manage the reviews that are left.

HTML Newsletter Design

With hundreds of emails already piling up you do not want to waste the time of your prospective or existing client and tell them what it is for right away. Even if you have met your legal obligations and have the explicit permission of your recipients, they don’t necessarily want to read your emails. Sending valuable, relevant information to your subscribers is vital. Designing is not about lumping together HTML, CSS and a few images, though. It’s about solving problems, and email newsletters require planning, just like websites. Building a newsletter that actually achieves its purpose to “design” as to help you sell more products, get more donations or win back clients.